Weber Shandwick to Lead City Brand Discussion at In2 Innovation Summit in Beijing

lunedì 01 settembre, 2014

Following successful events in London and San Francisco, last month sees the inaugural Holmes Group In2 Innovation Summit in Asia Pacific with a programme focused on the future of communications, engagement and influence.

Ian Rumsby, Weber Shandwick’s Chief Strategy Officer for the region (pictured) will be joined by Jeanne Huang, Senior Communications Director at Nike Greater China, Andy Pickup, Senior Director, Communications, Microsoft Asia and Dan Dimmock, South East Asia Managing Director at Futurebrand from Beijing for a panel discussion on the influence of cities in the Asia.

On account of their size and complexity, Asian cities have become the engines for economic growth, the centres for innovation and ideas and, as sometimes proxy national flag carriers, the primary experience of a nation for citizens and visitors alike.

For those charged with elevating the reputation of city brands, understanding how its soft power attributes contribute to consumer experiences, fosters creativity and promotes inward investment is pivotal. The same can be said for corporate and consumer brands as they advance their own understanding of audiences and better define the future role they will play in communities.

More details of the Beijing event scheduled for 18 September can be found here.